Can the 40 plus market be the pot of gold after the 20 and 30s rainbow?

Full disclosure: 2010 brings loads of celebrations for me: 25th wedding anniversary, 20th year as a home-based entrepreneur, our oldest son’s high school graduation [where this image was taken] and three children who turn 21, 18 and 16 – wow! life is good. Hey – companies – if you’re looking for a fabulous Boomer spokesperson, here I am.

In April 2009, I wrote …

Or . . . How Did you Get from Here to There

I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start a consulting business? How did you get started in social media?

What does it mean when people start wanting to know what it takes to get …

“Why did they make a movie about Facebook? It’s just Facebook.” college junior watching trailers for “The Social Network”

Facebook. Is it just Facebook? Or, is Facebook something bigger than Facebook? How will “The Social Network” profile the business of communication – and capture the spirit of our time?

On October 1, “The Social Network” premieres in theaters. I first heard about this movie from an independent film producer who predicted social networking in movies would be a trend to …

Looking for a way to save on your 2010 BlogWorld and New Media Expo registration? There’s a link at the bottom of this post.

Depending on when you get here, the discount may or may no longer be good. Early bird registration closes on July 15. Wondering if BlogWorld is the conference for you? Check out Wired PR Works BlogWorld coverage.

The 2010 BlogWorld & New Media Expo will take place at the Mandalay Bay Convention Center, beginning with the exclusive …

Continuing on in an informal series of posts about influence inspired by the Fast Company influence project, here’s one with references to many sources, including Wicked. Originally posted on July 9, 2008, the information is updated with new numbers and the addition of a new slant: leadership.

It’s funny. When we work with our clients, we don’t talk about popularity or influence as much as we do about thought leadership and measuring results. Influence comes in when we talk about …

How do you feel about Fast Company’s The Influence Project?

“It’s a wild, unwieldy, imperfect, and hopefully fun way to take a look at the wild, unwieldy, imperfect and certainly fun world of social media.” Mark Borden of Fast Company writes in his post today called Popularity, Ego and Influence – What is the Influence Project?

When Fast Company sent me an email invitation to join in, I must admit I jumped right on board, wrote this and thought maybe there …

This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online.

The Influence Project, by Fast Company, is a campaign within a campaign. Fast Company’s 2010’s Most Influential Person Online-‘s tagline is you are more influential than you …

Yes, that is me with Southpaw, who represents the Chicago White Sox on twitter, at games and community events. Taken at the Eat.Drink.Tweet. event at US Cellular Field in June 2010, this picture is one of many from my Chicago White Sox Tweetup Album. Thanks so much to Amy Jensen Martin of Digital Royalty for inviting me to represent Social Media Club Chicago on this panel and to Alana Golob, also of Digital Royalty, for being the event coordinator.

What …

Flash back to 2000. . .. that’s the year I bought http://wiredwriting.com. With plans to use the site as a space to teach people about how to communicate more effectively online, I knew that writers would need to upgrade their skills – even if they were A+ students offline.

Today, I teach wired writing workshops to train companies and writers how to communicate more effectively online. That’s why I’m excited to see a new online, and hard cover, style guide.

“The …