Ezine Article | Contest-ing PR | 8 Ways to Winning Giveaways using Publicity and Viral Marketing

Update:  Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article:

Hi Barbara

Thanks for your latest email, we are currently putting together a
contest and your Words of Wisdom are very timely

Thank you…
–
Andrew Peters | COO | The Pacific West Communications

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Here’s a clip from this week’s ezine article, “Contest-ing PR: 8 Winning Ways to Giveaways”

Step One: Start Out with What’s In It For Them

Choose a prize that makes people say, “I want to win that!” This may seem like the last decision you need to make, but having an enticing prize makes the incentive to enter that much more powerful. And, you can build your creative campaign around it. Also, the better the prize, the more viral your contest becomes.

Step Two: Figure Out What’s In It For You

Determine your contest’s purpose – is it to generate leads, qualify prospects, come up with a new design, position your company as a resource, contribute to your community or something else? It may be all of these or just one.

Step Three: Write Winning Rules

For more formal contests, write your rules carefully and take your time. Check with a legal resource to make sure your fine print covers any liabilities. And, be sure to ask for all the customer information you want to capture beyond the basics and into buying preferences, industry or even lifestyle questions that give you clues into buying behaviors.

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