New Viral Marketing Rules: Free Ebook Download from David Meerman Scott
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.”
I love this book.
When I was called in at the last minute to teach a college class on marketing execution for non-profits, I tossed out the 593 page heavy-duty [and dated] marketing manual and replaced it with David’s take on the future of marketing and PR. One of my students, who had just completed a college PR course said, “Why didn’t they teach me any of this in my classes?”
Now David’s released another book that goes on our required reading list. This one, “The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas for Free,” is only available as a free ebook download. Going beyond concepts into practical lessons, David cites success stories you can follow to come up with viral marketing campaigns of your own.
Your Turn
Do you plan to use viral marketing in 2008 - how?
Contact Barbara about advertising, a creative project or a speaking opportunity.
Technorati Tags: Viral Marketing,Word of Mouse, Ebook,YouTube,David Meerman Scott,Barbara Rozgonyi,Wired PR Works
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Hey Barbara,
Did you know David was doing a virtual book tour about his ebook ?
http://www.newrulesofviralmarketingbooktour.com/
Im using the free Master Resale Rights ebook. Anyone can download these product for free and these collection can be found in my URL.
Nice to meet you Barbara.
Great information, I’ll have to let my readers know about it too. Thanks!
Barbara Ling’s last blog post..Today’s Words of Wisdom - 4 Simple Steps Anyone Can Do For Mega Publicity