Parlaying Internet Fame into Major Media Attention | BlogWorld08 Keynote | Bhargava, Ferriss, Shinoda

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc - how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on twitter.com

Note that I missed the start; resources included at the end to help fill in the blanks for you - and me!

self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08

offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08

@jasonanderson - everyone is important, don’t overlook anyone - updates from #bwe08 www.blogworldexpo.com

self-published authors - fastest way to get attn from publishers is to get traffic on amazon - for book sales @tferriss #bwe08

start w/a goodbandname.com - it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08

if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08

rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08

use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08

write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08

doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08

4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08

wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08

make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter - shinoda #bwe08

deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08

marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote

tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08

user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08

sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08

shinoda - sparkart.com, linkinpark.com, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08

being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest - be cordial & direct #bwe08

branding: what do people associate you with? lifestyle design for @tferriss #bwe08

books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08

it pays to be interested versus interesting @tferriss #bwe08

Internet Fame Panelists

Rohit Bhargava, Influential Marketing Blog, @rohitbhargava 

Timothy Ferriss, Four Hour Work Week, @tferriss 

Mike Shinoda, Linkin Park

Other places to find notes

Rich Brooks Q&A interview keynote transcipt

Miss604 reports on the Ferriss, Bhargava, Shinoda keynote

Tim Ferriss’ Intro to Keynote with Shinoda

Mike Shinoda’s BlogWorld Aftermath

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