Author Archive

Keyword Research Tools = Greater PR Success

Posted by barbara on August 29, 2007 | Comments (2) | Trackbacks (1)

Developing a target keyword list is our first step in preparing an ongoing online PR campaign. Our goal is to craft a release that places our client on page one for their target keywords.
Thanks to Kelly Muldoon for her Googe AdWord presentation at System Intensive 2007, I have an updated list of keyword resources […]

Categories: Keyword Research, Search Engines, Search Engine Optimization

Internet Marketing for Business Owners | Ken McCarthy’s System Intensive 2007

Posted by barbara on August 29, 2007 | Comments (0) | Trackbacks (2)

“How many people here are comfortable with chaos?”
That’s how Ken McCarthy kicked off his System Intensive 2007 tour.
Creator of The System, Ken presented the first Internet marketing seminar ever in 1993.
I was lucky enough to be in the intimate audience for Ken’s first tour stop in Chicago on Saturday.
System Intensive 2007 is […]

Categories: seminars, Keyword Research, affiliate marketing, Branding, Direct Marketing, Marketing, Internet Marketing

Moms and PR | Why Mom Needs to Be on Your Target Reader List

Posted by barbara on August 27, 2007 | Comments (1) | Trackbacks (0)

Take a minute and think about the top 20% of your client base.

See any affluent Moms? If so, they need to be able to find you quickly online – no matter what you’re selling.  

In late July at BlogHer, I had the pleasure of meeting many mega “Mommy Bloggers.” I learned that being a mom who […]

Categories: Marketing to Moms
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