Branding Category

Challenge: Differentiating You and What You Do
Solution: Promote ALL of YOU, including your social network
Read: 33 Ways to Get Social Networking to Work for You
Time: < 3 minutes to read
Action: Choose top 2 or 3 to implement
Inspiration: Chris Brogan’s post “Will Companies Value Your Personal Network?”
33 Ways to Get Social Networking to Work […]

It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . .
A friend and I asked […]

Your community is a set of concentric circles, beginning with your closet relationships and expanding out as far as your would like to reach.
In plumbing the depths of my experiences archive, I remembered this presentation I created two years ago. Dual cast to a live audience in the room and over the Internet, the presentation […]

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Barbara Rozgonyi reports, researches and comments on what's working and what's not in new media, marketing and public relations.


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