Branding

Drop-Kick Humility - Be Who You Are PR

His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well.
He is not proud. He is not humble. He is who he is.
Last night at a techy-type social/networking event, I wondered who these people really were.
What if you could […]

Social-izing PR: 33 ways to promote You AND Your Network

Challenge: Differentiating You and What You Do
Solution: Promote ALL of YOU, including your social network
Read: 33 Ways to Get Social Networking to Work for You
Time: < 3 minutes to read
Action: Choose top 2 or 3 to implement
Inspiration: Chris Brogan’s post “Will Companies Value Your Personal Network?”
33 Ways to Get Social Networking to Work […]

Analog Spam PR: tell ME why I need to know YOU

It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . .
A friend and I asked […]