Business Blog

Event: SOBCon08 |Meet up with Marketing Masterminds in Chicago

How do you know when it’s time to stay where you are, forge ahead or turn around?
I turned around two times while hiking this week in New Mexico. The prospect of slipping on loose rocks and tumbling down steep inclines made my mind convince me that going up wasn’t worth the risk of falling […]

10 Ways Blogs Grow Business Online

If you are thinking of blogging, here are ten ways blogging helps you
grow business online . . . .1. Differentiates you/your company as innovative and influential
2. Saves money on website design-maintenance: low or no-cost
3. Simplifies content creation, no HTML or Web design software
4. Makes updates instantaneous - eliminates sluggish turnarounds
5. Submits your content into multiple […]

Love Letters | Testimonials as a Two-Way PR Tool

One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a […]