Business

Revealing Answers RE: Business, Technology, Communications for Women

What do women business owners really want to know about business, technology and communications? Listen in to a podcast and read twitter transcripts captured at a lively evening at the Apple Store.
Thanks to Theresa Carter, founder of Chicago’s “The Local Tourist” and Blagica Bottigliero [don’t we look like a fun trio?] for letting me speak […]

Handling Difficult People by Being One of Them

A few days ago I spoke to a group that started programming early in the morning. Although I wasn’t on until 9:45 I decided to get there early to hear the first speaker talk about communications. Our preliminary exercise required that we introduce the person to our right. The person on my left introduced the […]

Making the Grade in Social Media Marketing | Simple Score Sheet

Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?
In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.
Plan
Platforms
Keywords
Images
Stories
Social Media Marketing Scoring Guide
Each counts for 20 points. Rate […]

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