Business

Career PR Course| Launching a Creative Consultancy

Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called “Write from the Start: […]

Funny Business PR | Why Don’t Companies Use Cartoons in Their Marketing?

After writing about Google’s Chrome comic book, I asked Brad Shorr, who frequently writes about business humor and is a business cartoon writer to guest post and talk about  . . .
Why Don’t Companies Use Cartoons in Their Marketing?
By Brad Shorr, guest author
As a business cartoon writer, this question crosses my mind more […]

PR Questions | Any Public Speaking Tips for First-Timers? 18 Answers

When a first-time speaker asked for ways to improve their presentation before taking the stage, I put together a list to help them out. Even if you’re not a first-timer, I hope these tips I’m sharing that work for me, along with the ones I picked up from my professional speaker friends, will help […]

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