Charity

Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective

Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies.
Having written more than a few sponsorship packages for non-profit special events, […]

Chicago Non-Profit Marketing Success Roundtable | Event PR

Today’s news release is an invitation for non-profits.
It’s here for us to track results and to show you an example of an event release in an email format . . .
Subject Line: Non-Profit Marketing Success Roundtable
News from Graphix Products for Business, Community, Non-Profit and Religion Editors

Graphix Products and Douglas Shaw and Associates to […]

Affiliate marketing for churches - how to monetize partnerships

Church Marketing Sucks, the place to go to check into what’s happening [and not happening] in church marketing, comments on messaging to the pews in a post called, “Your church sponsored by Crest White Strips.”
Presenting statistics that support selective strategic partnerships, it’s an overall look into how businesses, political parties and ad agencies are promoting […]