church marketing
Study Evaluates Non-Profit Online Marketing Success
Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well.
Here’s the introduction . . .
This benchmark […]
Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies.
Having written more than a few sponsorship packages for non-profit special events, […]
Ezine Article | Contest-ing PR | 8 Ways to Winning Giveaways using Publicity and Viral Marketing
Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article:
Hi Barbara
Thanks for your latest email, we are currently putting together a
contest and your Words of Wisdom are very timely
Thank you…
–
Andrew Peters […]
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