Entrepreneurs

Dissecting Grasshopper.com’s Chocolate Delivery to 5,000 Influentials

25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today.
Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like […]

EQ PR | Why Being Moody is a Good Thing

“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.”
-The Harvard Business Review, April 2003

Stress affects performance. You know that. But, did know that just one negative interaction can derail your best intentions for up to four […]

Press Releases Power Up Small Business Enterpreneurs, as seen on . . .

While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection.
A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series.
Marla also writes for Sparkplugging. A few […]

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