Event PR

Piggyback PR | Pork Up Your Piggybank | Sharing in Holiday PR Celebrations

In the spirit of National Pig Day [celebrated today in the US] happening in the Chinese Year of the Pig, I couldn’t resist piggybacking on the pig theme in this week’s MTN News feature article.
Enjoy!
To piggyback means to lift and give a ride. When you piggyback your public relations onto a holiday, you lift your […]

Event PR|3 Steps from a Calendar Item to a Full-Page Feature

Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in […]

Dixie Chicks: PR Takeaways

PR Takeaways is an occasional series that points out what I like about a campaign, company or in this case, a newsroom for a trio called the Dixie Chicks. FYI, this is my second post that mentions the Dixie Chick and PR - the first is filed under PR Lesson: How to Get Famous.
To get to the pure PR takeaways, […]