Super Bowl Ads 2008 | Teen PR Panel Takeaways

We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer.

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 - first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi …

Spiky Book Sales Publicity: Do Email Marketing Leads Stick?

It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating.

To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote the book to their email list or blog audience on a certain day.

In order to be featured as one of the promotion partners each …

Double Feature: Blog Ads and Promotional Sponsorships

Marquis inscription: Now Showing Double Feature Blog Ads + Sponsorships Free Refills with Large Sizes Rated PG: Profit Generator

While that title would never fit on a marquis – or a blog post headline – it sums up what I’m thinking about both from a blogger and an advertiser’s perspective.

Before I get too carried away and light-headed about the possibility of adding ads and sponsorships on this blog, let me just say that I’m flattered that someone would want to invest …

Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge.

Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this one in this week’s Cool Tool feature.

View Market with Authority on Slideshare.

When Pauline put out a call for speakers, I responded right away. We first met …

Cool Tool: Slideshare Speaks, Makes Marketing Presentations

Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience

Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects

Disclaimer: I have yet to personally produce a Slideshare slideshow, but you don’t have to produce your own to benefit from either watching or blogging about the content.

Who introduced me to slideshare: Dr. Pauline Wallin, producer of Market with …

Coming in for a Landing: Why LPO is a 2008 Marketing Priority

Routing customers through a sales process is a necessity – the more clear the direction to their desired destination, the better the probability that they will see your ad, find you in a search, click on a link and then find a match. Landing pages welcome visitors and let them settle gently into new territory.

Many pay-per-click advertisers face the same problem we’re working on for one of our clients: lots of clicks, but low click-throughs and zero data capture.

The …

Online Marketing: Blog Betters Web Site Traffic

It’s the first Monday of 2008.

If you worked out at a gym today, you didn’t need a calendar to tell you that it’s time to start seriously sweating.

After my morning workout at our overcrowded gym, I came back to the office refreshed and ready to go over the 2008 goals I typed out a few weeks ago.

My first instinct – almost every day – is to plunge in, pick a project, plow in and take action …

PR Blog Publishes 300 New Marketing-PR Articles

 

Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post.

News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC

PR Blogger Publishes 300 New Marketing-PR Articles

Offers Free Always-On PR Resources to Global Readers

Press Contact: CoryWest Media, LLC, 630.942.9542

Glen Ellyn, IL – Looking for PR advice, but it’s too early [or late] to call anyone, you don’t have the budget or you only want ideas? You’re in luck. …

In checking my blog stats today, I found eight incoming links from KeywordSpy [affiliate link].  While it’s flattering that someone, make that anyone, would want to know what keywords I’m bidding on, at first it was a bit unnerving.

Who would want to know how I advertise?

Whoever you are, thank you. In researching myself, I found my top competition from Down Under. But, my campaign isn’t set to reach Australia. And, that’s the only country you can check on with the …

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