Internet PR

Social Media Release: Give Whoever Whatever They Want

Posted by barbararozgonyi on December 9, 2006 | Comments (1) | Trackbacks (0)

Edelman, a leading global PR firm, unveiled its entry into the social media release format evolution with StoryCrafter, a web-based tool for creating and publishing social media press releases for their clients, this week.
SHIFT communications paved the way with their social media format structure released in May 2006. To build and distribute a social media […]

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Categories: Internet PR, social media release, New PR, Social Media, New Media, Public Relations, PR

Dove Ad Adds Up to Viral Marketing Millions

Posted by barbararozgonyi on December 6, 2006 | Comments (0) | Trackbacks (0)

Ad Age’s article, Marketers’ Websites Outdraw Those of Major Media Players, by Jack Neff is on the most emailed-list. While the article itself covers lots of ground, these two paragraphs stuck out for me:
“Highest in consumer acceptance
Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and marketer control, […]

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