Fall Classes: Nonprofit Marketing Research & Strategy, Podcasts & Blogs

The gist of the call that got me into a part-time faculty position at the Academy for Nonprofit Excellence went something like this . . .

The assigned instructor moved out of state. In three weeks, class starts. There is no set curriculum. You need to come up with 16 hours of teaching material for nonprofits that want to learn about marketing research, strategy and execution. Four people recommended you. Can you do it?

My response: uh . . . …

Brightest PR Beacons: Who’s Burning Through the Fog?

It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square.

And, I’m in a mild state of shock.

On Friday, my blog was named to  Alltop’s PR list. What’s 14 x 3? Oh yeah, it’s 42. That’s …

Just added Wired PR Works to the cool BlogHer Buzz widget.
What I love about this widget . . .
- multi-purpose with tabs for people, news, agenda and help
- easy to add your listing with an image and link to blog, twitter, Facebook, etc.
- built-in viral capacity, click to tell a friends
- codes for a variety of blog platforms

Get the BlogHer 2008 Pocket Guide widget and many other great free widgets at Widgetbox!

July Events: BlogHer ‘08 Reach! in San Francisco

Welcome to July! Where will your adventures take you this month?

Going on vacation, to the fireworks, to a parade, to the beach, to a conference?

Will I see you at BlogHer ‘08 in San Francisco? Check out the list of BlogHer ‘08 attendees.

I had so much fun volunteering as live blogger and microphone wrangler at BlogHer ‘07 here in Chicago, I decided to take the trip to San Francisco to be part of BlogHer ‘08.

Can’t make it to …

Measuring Blog Influence | PR Friendly Index Ranking System

How influential is your blog?

If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings.

How did wiredPRworks come in?

Up 15 points from our November 2007 PR Friendly Index blog ranking at 61 to number 46.

While it’s cool to know that number, here’s what’s more intriguing for me: Brendan’s methodology. Ranking each blog on seven different scales, Brendan comes up with an index that …

The last time I tried this, no one showed up.

After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create and teach the “Reboot Your Marketing: A DIY Blog Workshop.”

Knowing that 13 people wanted to learn more about blogging encouraged me to teach the course I planned to deliver, but hadn’t …

Tomorrow I’m teaching a build a blog workshop at the Academy for Non-Profit Excellence. I have to hand it to Chicago non-profits, next month Beth Kantor will be keynoting at Community Media Workshop’s Making Media Connections event.

If non-profits get that they need to communicate to their communities where they are [hint: online], why don’t most companies? After all, they’re the ones that have more money for marketing, right?

True, but do they know how to spend it?

To me, that’s where non-profits …

For those of you who missed the PR P-R-I-M-E-R call this morning, here’s a replay. Listen as Jenny Hamby, The Seminar Marketing Pro, interviews me about how to use the power of publicity to promote your blog and your business.

You’ll learn:

- why you must think like a publisher

- how to report on events

- when to inform your audience in relevant ways

- what to do to media-tize your message

- where to go to learn from your experience

- why repetition is critical to your …

PR Teleseminar | Call Guide and Reference Posts

For our call today, we’re taking you behind the scenes. This is the same information my co-host, Jenny Hamby, The Seminar Marketing Pro, gets. Because this is a casual call, I’m asking Jenny to walk us through the PR P-R-I-M-E-R and then open the call for questions and answers.

Introductions

Tagged as a communications pioneer exploring new frontiers, Barbara Rozgonyi works with people who want to become subject matter experts and companies that want to own their niche. Barbara blogs at Wired …

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