Marketing-PR Article

Copy-Writing on Purpose | 5 Marketing-Editing Ideas to Try

What does it take to write copy that works?
For me, it’s knowing who I’m talking to, why my message is important to them, and where they will read/see the information. How about you?
The need to write copy on purpose effectively hit home - with a resounding thud - when I took on an editing […]

Weekend Mastermind Lessons | Focus and Follow to Get Ahead

Every month or so, I meet with a group of people all interested in one thing: growing their business on the Internet. Well, make that two things: the other, as important, is balancing life so it’s enjoyable, livable and rewarding.
An informal, loosely-structure network, the group meets for a few hours on a weekend morning. […]

PR for Speakers-Legendary Lessons from Pam Lontos of PR/PR

If there’s one thing every speaker and author could use it’s more publicity.
“I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings!
My top takeaways:
- […]