Marketing to Moms

Marketing to Women| Report: Snacking on Inspiration and Information

What are women snacking on these days? Hint: it’s not chocolate, strawberries or cupcakes. According to MediaPost’s Online Video Insider, more women are snacking on inspiration in the form of online videos.
Although 77% of viewers watched 34% more video than they did last year, the comScore report’s biggest ah-hahs come from women.
Women spend an […]

Moms and PR | Why Mom Needs to Be on Your Target Reader List

Take a minute and think about the top 20% of your client base.

See any affluent Moms? If so, they need to be able to find you quickly online – no matter what you’re selling.  

In late July at BlogHer, I had the pleasure of meeting many mega “Mommy Bloggers.” I learned that being a mom who […]

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