How do you feel about Fast Company’s The Influence Project?

“It’s a wild, unwieldy, imperfect, and hopefully fun way to take a look at the wild, unwieldy, imperfect and certainly fun world of social media.” Mark Borden of Fast Company writes in his post today called Popularity, Ego and Influence – What is the Influence Project?

When Fast Company sent me an email invitation to join in, I must admit I jumped right on board, wrote this and thought maybe there …

This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online.

The Influence Project, by Fast Company, is a campaign within a campaign. Fast Company’s 2010’s Most Influential Person Online-‘s tagline is you are more influential than you …

Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert.

Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social Media Superstars. Published by Entrepreneur Press, the book includes about 20 social media authors and will be in bookstores this summer.

Mitch is the author of …

I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low.

Small Business Marketing Budget as a Percentage of Gross Revenue

According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%.

Medium organizations of 100-1000 employees spend 9% and larger organizations spend 6%.

From the report. . .

This chart reflects the economies of scale more so than it does aggressive marketing spending …

Creating community: one of the biggest missing pieces in the marketing and PR puzzle. Whenever we present our accelerated marketing plans, we always talk about creating, building and nurturing a community.

In plumbing the depths of my experiences archive, I remembered this presentation I created four years ago. Dual cast to a live audience in the room and over the Internet, the presentation covered the five keys to creating your customer community. First posted in 2008, here’s the outline with …

Take your prospects behind the scenes with client success stories:
all ready and made for marketing.

What happens when social networking skills meet up with horoscopes?

Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence rather than thinking with a group mentality. Don’t be afraid to dance to the beat of your own drum. However, consider the consequences of your non-conformist activities before you undermine …

Today is LinkedIn’s seventh anniversary!

When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005.

Your LinkedIn profile gives you automatic access to the world’s largest professional online network.

Latest LinkedIn Facts
LinkedIn has over 65 million members in over 200 countries.
A new member joins LinkedIn approximately every second
Half of LinkedIn’s members are outside the U.S.

Seven LinkedIn PR Resources for You

1. LinkedIn …

On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a spectacular event.

The Silicon Valley Moms Group is criss-crossing the nation, partnering with fantastic sponsors to host events during which our writers and sponsors can …