UnGeeked – what is it and who is it?

Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal and the Corporate Brand” conference in March in Chicago. That’s me with Olivier Blanchard.

Thanks to Cd Vann, the conference organizer and founder of SohoBizTube …

Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new.

These new features make it even easier to stand out and be sought as an expert. Check out 10 New Ways to Share News on LinkedIn, including

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Click and re-share articles with someone or everyone.

Share directly from popular …

“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger.

Note: This is not a “look how great I am!” post. This IS a thanks to The Business Ledger for the contribution opportunity and a huge shout of appreciation to everyone …

I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time ever, I turned this idea over to my intern. Here’s what she came up with. What do you think?

Social Media Weekend News Updates for April 16

With so many new social …

When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective.

For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn. Or, that twitter is a place to report on what you’re eating, not what you’re doing. Each of these platforms is place where people gather …

I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and the winner gets a service they need. Ideally, you will reach new prospects and the auction winner will become a client.

Last summer I donated a social media consulting session …

Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to make your local search marketing more effective by raising your visibility and customizing your offer.

How effective is local search?
MarketingSherpa reports that 39% of …

Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee Eldridge for being so great to work with in setting up the teleseminar. Here’s a picture of me, Mari Smith and Artist Tara Reed at …

MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%.

According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out:
27% Website
21% Pay Per Click [PPC]
19% Email
11% Social Media
10% Search Engine Optimization [SEO]
6% Online Display Ads
6% Other Online Marketing

Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.

Questions that always come up in my presentations: Where does …