New Media
MediaPost Notes Comment on Email
My comment on Online Spin’s blog post about Expanding the Google Empire wound up in the cover of an email from Online SPIN, a MediaPost blog. I used Snag-it to capture the image. Thank you to the editors ~ for the call-out and for the steady stream of relevant content like this guide to what’s cooking […]
Social Media Release: Give Whoever Whatever They Want
Edelman, a leading global PR firm, unveiled its entry into the social media release format evolution with StoryCrafter, a web-based tool for creating and publishing social media press releases for their clients, this week.
SHIFT communications paved the way with their social media format structure released in May 2006. To build and distribute a social media […]
Dove Ad Adds Up to Viral Marketing Millions
Ad Age’s article, Marketers’ Websites Outdraw Those of Major Media Players, by Jack Neff is on the most emailed-list. While the article itself covers lots of ground, these two paragraphs stuck out for me:
“Highest in consumer acceptance
Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and marketer control, […]
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