When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. It’s time for an update.

Being thank-full is a mindset for me that I don’t practice as much as I should. Yet, when I reach out and thank people, it opens the …

Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts.

I’m sharing my twitter updates with you as they came out – short bursts of notes contained in lines of less than 140 characters. If you have questions, feel free …

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.

That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.

But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, you already knew that, didn’t you?

I talk about this guy – a lot. Every …

Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going?

If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone.

There is no one set, standard response that sums up neat and tidy answers to what makes social media tick. That’s why I have a hard time explaining what I do online to people who also ask: what is …

What do plan to do with your online marketing over the next six months?

Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009.

What’s interesting to me is that corporate web site comes in way down at number 13. Keywords, blogging, pay per click, social networking and email come first. If you’re not swimming in the deep end of social media, …

Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online.

This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41 billion evaporated in a few hours before coming back, still short of where the stock stood before the story’s actual date was confirmed.

Did United …

On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention.

To hear how the team was challenged to write about how they would announce Google Chrome to the world, fast forward 48 minutes into Google Chrome’s announcement video, embedded here.

This kind of forward-thinking …

Super Quick Quiz

Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today?

Super Quiz Answer

One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, YouTube, etc. See what’s going on on FriendFeed right now.

That – in a nutshell – is FriendFeed. You decide what feeds you want to share and whose feeds you want to get. …

In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you.

What Makes Writing Online Press Releases Different

One of the big differences between releasing a news story online and sending a press release to your local paper is: you have complete editorial control. So, use it. Sit in your reader’s seat and write about what they need, not what you offer. Tell their stories, not …