Online PR

Two PR Fashion Trends: Bloggers Don Press Passes, Users Generate Magazines

Look to fashion - make that Fashion Week -  to preview what will be trendy.
Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for […]

Spiky Book Sales Publicity: Do Email Marketing Leads Stick?

It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating.
To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote […]

How to Accelerate PR Performance & Measure Results

If you read Joan Stewart, The Publicity Hound’s blog or e-zine [affiliate link], you might enjoy her “Help this Hound” feature. This post is in response to a question from one of Joan’s readers, a media relations professional, who put out a call for tips on how to deal with impatient clients.
Technorati Tags: Joan […]

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