Online Public Relations
Meet a Marketing-PR-Publishing Role Model: David Meerman Scott
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.
That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.
But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, […]
PR Questions | How can a press release be an all-in-one marketing tool?
A reader writes . . .
I read with interest your response to the gal looking for help with her arts site. You say in your response:
As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that […]
Crisis PR | Planning Ahead Maximizes Response Minimizes Impact
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online.
This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41 […]
Don't have a feed reader? No problem! Just click the email icon to the right and enter your email address. Watch for a confirmation email. Click the link to Activate your Wired PR Works email subscription.
