Online Reputation Management
PR Questions | How can a press release be an all-in-one marketing tool?
A reader writes . . .
I read with interest your response to the gal looking for help with her arts site. You say in your response:
As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that […]
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Crisis PR | Planning Ahead Maximizes Response Minimizes Impact
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online.
This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41 […]
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