Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free.

In this presentation, PR stands for Powerful Relationships.

LinkedIn Seminar Description
Becoming an authority on LinkedIn is easier than you think. In this session, take a look at the top five strategies authorities use to attract targeted attention …

Image: CNET’s review of the Wired PR Works iPhone App.

Now, we’re on the iPhone: together.

Will you share this space with us? Start today by answering these questions:
1. Do you have an iPhone app? Yes? Tell us how to find you/it.
2. What iPhone app could not live without?
3. What would you like the Wired PR Works iPhone app to do for you?
Right now, you get a blog and a twitter feed. I’m already thinking about the upgrade, so fire away …

Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent me an email and I met up with Natalie in Greektown for an interview sparked by a local student whose Facebook activities resulted in a …

Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages.

Before you dig into the lengthy book group list below, check out a great book that came out last month.

Photo caption: Kathleen Parker, Barbara Rozgonyi [me!] and Melanie Benjamin, author of …

Tomorrow is the first ever HAPPO. What’s HAPPO?

Help a PR Pro Out Day is designed to help connect PR job seekers with employers looking for top talent. On Friday, February 19, from 10 am – 2 pm CT PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever event.

Follow HAPPO talk on twitter.

Many, many success stories will come out …

Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event.

On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add value to any company. Register for ISACA’s career development seminar.

Francine gave me perimssion to cross post the announcement.

A Special Career Program Sponsored By Chicago …

Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release.

Conference: Using Social Media to Align the Corporate and Personal Brand

Event Site: http://sohochicago2dayframework.eventbrite.com/

Location: Loyola University Chicago’s Lake Shore Campus, Simpson Center,
6333 N. Winthrop Avenue on the southeast corner of Winthrop and Devon

Dates: March 4 – 5, 2010

Presenter: SoHo Publishing, LLC

What’s different: Attendees drive a cohesive conference experience that
builds …

If you have questions like these on your mind. . . .
Where do journalists research stories?
How believable is social media?
When do PR professionals factor in?

Cision’s 2009 Social Media & Online Usage Study with George Washington University offers some valuable insights.

Heidi Sullivan, Vice President of Research for Cision, says “Mainstream media have hit a tipping point in their reliance on social media for their research and reporting…however… it is not replacing editors’ and reporters’ reliance on primary sources, fact-checking and …

As a marketing student, I find it interesting to look into communities. Here are a few highlights from a recent study about the African American market.

“‘African Americans Revealed’ shows us that the black community should never be referred to as one homogeneous population… We hope this report will help organizations better connect with an audience and intimately recognize all of its complexities.”
Matthew Barnhill, Senior VP of Corporate Research at BET NetworksAfrican Americans Revealed” study of more than 80,000 African-American …