Public Relations Category

“Do me a favor. Sand the door first.”
That’s what my interior decorator told me when I called and asked him to paint a new entry door in the next day or two.
That was his way of saying he didn’t want the job.
Why not?
He’d already painted the whole house. He knew there was […]

One way to get attention is to talk in new places. That’s what guest posting is all about.
Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.”
Here’s an excerpt . . .
While writing a press release is not […]

Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book - and they read the reviews.
When I met Brad Shorr, blogger at WordSell, Inc. his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com […]

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Barbara Rozgonyi reports, researches and comments on what's working and what's not in new media, marketing and public relations.


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