Public Relations
Event PR|3 Steps from a Calendar Item to a Full-Page Feature
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in […]
Dixie Chicks: PR Takeaways
PR Takeaways is an occasional series that points out what I like about a campaign, company or in this case, a newsroom for a trio called the Dixie Chicks. FYI, this is my second post that mentions the Dixie Chick and PR - the first is filed under PR Lesson: How to Get Famous.
To get to the pure PR takeaways, […]
USA TODAY’s Entrepreneurs Panelist: Barbara Rozgonyi of CoryWest Media
When I interviewed Al Launtenslager for Ultimate PR Secrets, one of his “secrets” was this: go to the USA TODAY site and join the USA TODAY’s Entrepreneurs Panel Al said adding his membership gave him credibility with the media - that was before he co-authored “Guerrilla Marketing in 30 Days.”
It’s official, I’m also now a panelist, […]
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