Public Service Announcement

Reader Q & A | How to publicize peace-full nonprofit event in Chicago?

A reader writes . . .
I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The […]

Watching PR: YouTube Gives You Audience Insights

What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a […]

Power of Word of Mouth, Paid Media & the PSA | Making Media Connections Notes

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits.

This post is one in a series of four; browse the Making Media Connections 2008 category.
Were you […]

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