publicity

Contest-ing PR: 8 Winning Ways to Giveaways

If you’ve ever won a contest, you know how good it feels to be a winner. Hosting a contest invites participation and gives people something to talk about: you! This post first appeared here in April 2007 with the first three steps only. Today, I’m adding in five more. What would you add?
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Original Post Begins […]

Blog PR: Promoting Posts - Where, When and How Much?

Do you Digg your own stuff? Stumble over your posts? Tweet your latest?
How far can and do you go to let people know what’s hot where you are?
Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts?
Here’s how my […]

Watching PR: YouTube Gives You Audience Insights

What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a […]

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