Small Business

2008 Internet Marketing Education Buyer’s Guide

Quick - what did you spend on continuing education in 2007?
Don’t know. Neither do I.
Wendy’s post about just saying no to overspending on useless Internet marketing products prompted me to put together this 2008 continuing education buyer’s guide. I have to admit I was in the room and in on that conversation about […]

Public Relations Marketing Analysis: Diagnosing Pain

Today’s Marketing Transformation News ezine article, tells you how to diagnose your prospect’s pain. After answering 16 questions, you can develop a cure and treatment plan that replaces pain with results. Let me know what you’d add  . . .
Public Relations Marketing Analysis: Diagnosing Pain
by Barbara Rozgonyi for CoryWest Media, LLC
Diagnostic tests. We use them for […]

Thanks-Giving | Year-Round Public Relations Strategy

When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees - and of course, clients, your create publicity opportunities for both sides.
Start at the first point of contact
One dreary day I strolled into a splashy gift store. After spending […]