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Reader Q&A: PR Results: How much time & money does it take?

A reader writes . . .
“How much money, lead time, etc is needed to get what kind of “result” - an elusive keyword for PR?
Answer:
Define Result: What does success mean to you?
Where do you want your story to land? Who do you want to write it? Who do you want to see […]

Link PR | 10 Strategies for Getting Inbound Links

Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . .
1. Write great content - yes, this is a given. Mix up your style and try on content tangents to see what works. 
2. Leave a comment at sites that use CommentLuv
3. Research who’s linking to who on […]

Social Media Keynote Speaker | Topics: Twitter, SEO for Bloggers, Quick-Start Blogs

Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up?  Feel free to use these mini-outlines as a starting point.
Focusing on a single social media element is a good idea. There’s so much to talk […]