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Meet a Marketing-PR-Publishing Role Model: David Meerman Scott

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.
That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.
But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, […]

Facebook PR | Marketing Local Events with Social Media

Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club.
Nine days after posting the event on Facebook, […]

Chicago Social Media Club Kicks Off

 
Next week, Chicago’s Social Media Club chapter will host its first event. I’m part of a core group of folks who are working to launch our chapter, one of many connecting social media people throughout the world.
If you’re in Chicago and you’re into social media, I’m hoping you’ll join us!
Date: October 30, 2008
Time: 5:30-7:30 […]

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