Viral Marketing Category

On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.”
I love this book.
When I was called in at the last minute to teach a college […]

Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d […]

Now, here’s an idea I found in ineptuser’s Boost PR blog post via a Google Alert.  If you want to get in on the Viral Tag Train game, instructions follow, copied directly from the post. The idea is to build viral steam by exchanging links. When your blog shows up somewhere, you add the blog to your viral list. Remember to change the host […]

About this blog

Barbara Rozgonyi reports, researches and comments on what's working and what's not in new media, marketing and public relations.


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