Viral Marketing

Viral Marketing 2007 | Email, Video, Audio Make the List

Marketing Sherpa’s Special Report: Viral Marketing 2007 gives insights into how experienced viral marketers think.
Marketing Sherpa is a leading resource for marketing knowledge, case studies and forward thinking about what’s working in marketing today. Reports like this one get posted online for a limited open access period before they go on sale online. After reading […]

Invitation: Free Ezine Subscription | Marketing Tips | PR Advice | Bonus Offers

I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report - as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away […]

Cartoon Network | Publicity Stunt |Creates Need for PR Crisis Response Plan

After reading about how Cartoon Network’s ads in the streets publicity stunt set off a major terrorist alert in Boston, I wondered how far agencies and companies are willing to go to get attention. The suspicious black box that easily set off a hyper-sensitive terrorist alert system in Boston yesterday was supposed to project only a harmless LED image, not […]

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