YouTube
Watching PR: YouTube Gives You Audience Insights
What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a […]
Youth Media’s New Storytellers | Making Media Connections Notes
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers.
Read about how youth and video cameras are changing the world.
This post is one in a series of four; browse the Making Media Connections 2008 category.
Were you at the conference? Let us know about your links or leave a […]
New Viral Marketing Rules: Free Ebook Download from David Meerman Scott
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.”
I love this book.
When I was called in at the last minute to teach a college […]








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