Besides being an accomplished marketing and PR strategist, Barbara is known for her edgy, grounded and prophetic speaking events.

Barbara loves to share her passion for effective online communication, both virtually and in person. Along with publishing social media marketing strategies here on WiredPRWorks, she founded the Social Media Club (SMC) Chicago in 2008. Shortly thereafter, she was honored by GM and Chicagonista as one of Chicago’s top social media mavens.

Engaging Social Media Marketing Keynote Speaker and Trainer

Barbara brings significant corporate training expertise

Barbara’s training experience began as a corporate national sales training manager where her group sales training programs routinely increased sales results, by as much as 400%. Through her company, CoryWest Media, Barbara continues teaching and training- in college classrooms, corporate boardrooms, and as a conference speaker. Barbara’s Marketing Transformations Process and The Accelerated Marketing Plan systems blend her experience as a sales trainer, agency owner, marketing consultant and social media enthusiast into lively, dynamic programs that start working while her students are still in the room. Ragan Communications tapped into Barbara’s talent to develop Twitter 101 and Twitter and PR programs for their Social Media Boot Camp.

Kathryn Moran, Federal Reserve Bank of Chicago Barbara offered broad insight into the issues and concerns that SM project managers face in showing value added in business use of SM [social media]. In addition, she provided great practical tips and resources that I can immediately apply to my role.

Rebecca Wellisch, Women EmployedBarbara is smart, communicative and reliable in terms of moving the project along and delivering a quality product but also flexible and accommodating to her clients’ needs. At Women Employed, we engaged Barbara’s services to create a customized three-hour Enlivened Writing Workshop. Our goal was to develop a stronger writing foundation styled with persuasive elements. Now we feel like we have a higher quality standard and an integrated vision.

Stephen D. Spangehl, Higher Learning Commission Annual Conference Barbara did a great job of explaining and illustrating the value of social media to 350+ administrator and faculty from higher education institutions. She has current, relevant information to share, and a lively, engaging manner for sharing it.